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In an effort to create a Marvel-branded pro-social initiative, I worked cross-departmentally to create and lead the charge for Marvel: Share Your Universe. Our goal was to encourage Marvel fans to share what they're passionate about with their families - to use the stories, characters and adventures they loved as kids as a way to connect and spend time together. Share your time, share your universe.
The program successfully launched in July of 2013 with great industry and "geek press" press coverage. View the original launch plan by clicking here.
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Share Your Universe hands-on activities and content were integrated into Disney Stores' Summer Play Days programs nationwide, which resulted in a 29% sales increase for Marvel products during the promotional period.
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Created in conjunction with the Marvel.com team, weekly content cross-promoted TV and comics content to be shared in fun ways
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Working closely with the Marvel.com team, we designed layout, graphics, and initial content for Facebook and Marvel websites. We also reached out to Disney Websites such as Babble.com to connect with Mom and Dad bloggers for viewing parties.
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Share Your Universe was cross-LOB with branded comic-books denoting family-appropriate content
and omic shop events for Halloween nationwide, including event support materials, costume contest prizing and more.
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San Diego Comic-Con featured a huge presence with events, giveaways, and interviews with real fans.